The projects are increasingly seeing mainstream media coverage, such as with the latest Kickstarter breakout hit, the Pebble Smart Watch, now up to over $3 million in funding after only asking for $100,000. 'Funders are looking for a video and a well-written campaign to decipher good and bad projects,' says. Kickstarter, especially, has been surging in popularity, having recently hosted a number of record-breaking projects, including some that have brought in millions of dollars each. Clearly, video is the right tool to impress the increasingly choosey Kickstarter community. Broadcast your events with reliable, high-quality live streaming. When viewers click the new “donate” buttons, a new tab opens taking you to project’s page, as opposed to redirecting you away from YouTube itself. Make social videos in an instant: use custom templates to tell the right story for your business. YouTube also highlights some projects on its Kickstarter page here. You can see the option live now in a couple of videos, for example here and here. On the screen that appears, check link and choose “Fundraising Project” from the drop-down, posting in the appropriate link below. To use the new feature, creators should go to the Video Manager, then click “Edit” and select “Annotations” to get started.
The videos are simply too long to hold attention. Google says it was inspired to add the new feature after seeing creators get their projects funded through the crowdfunding platforms, citing efforts like Freddie Wong’s Video Game High School and James Rolfe’s Angry Video Game Nerd: The Movie, specifically. This is one of the most common mistakes I see in unsuccessful Kickstarter campaigns.
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